What is an In-App Purchase?

Represents the purchase of goods or services made within a mobile application. Users can make in-app purchases to access additional features, other than the free ones. For example, people can make in-app purchases inside a game application to access more content, such as levels or premium items. In-app purchases are just an additional channel through which customers can buy and interact with a brand, and therefore needs to be treated in the same way as any other channel, from branding to notifications, purchase flow optimization, integrations with internal and external system, support, payment methods available, etc., all in order to achieve a seamless, omnichannel approach.