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Commerce Glossary

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What is Growth Hacking?

growth hack - ing
noun
Growth hacking is a process that implies running multiple tests, and experiments in marketing, customer success, product development, sales funnels, and other areas as well, to help a business reach success very quickly.
How Does Growth Hacking work?

Deploying growth hacking techniques such as launching a program to reward loyal customers, offering help in online communities such as Quora or Reddit, repurposing marketing content, or offering strategic discounts are just a few ways to get a business closer to success. Picking the right approaches (depending on the business model, resources, objectives, and so on) and experimenting with marketing channels are also important to achieve success with growth hacking.

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