What is Geolocation?

ge - o - lo - ca - tion

noun

This is a software that helps identify the geographical location of a device that is connected to the internet. There are different types of geographical location technologies that can determine locations, such as: IP address, GPS, Bluetooth or WiFi.

IP geolocation technology is extremely useful when selling online internationally, as it helps to automatically offer a localized user experience, in terms of language, currency, payment methods, ordering flows, and so on. Other uses of geo IP detection are for tools such as store finders, store pickup applications, or in-store inventory-checking tools that provide recommendations to shoppers based on location, especially useful for a true omnichannel experience. GeoIP database lookup tools are also used by financial institutions to help combat fraud.