What is Customer Portal?

cus-tom-er portal

noun

Is an online portal that works as a helpful tool for customers to access additional information regarding their interaction with a business, such as: transaction history, policies, orders, account information, and many more options relevant to them. A customer portal is a self-service benefit for all clients that is a part of an online store, and depending on the options, it can be accessed through the website or a mobile phone application.

Merchants can allow users to access the customer portal using a single sign-on option. This feature will require the merchant to integrate their website with specific API that allows customers to seamlessly access the portal through merchant’s website or application. For eCommerce businesses, portals are available 24/7, allowing customers to have faster access to relevant information, such as ordering history, shipping addresses, invoices, and many other resources.