Commerce Glossary
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What is Affiliate?
af - fil - i - ate
noun
In eCommerce, an affiliate is a person or company who promotes other merchants' products on its own website.
How Does an Affiliate Work?
Affiliates are also known as publishers, and their purpose is to convince their audience of the value of the products they are promoting, to ultimately close sales. Visitors can purchase products from the merchant's website through a link tracked with a unique ID meant to track affiliate sales. Out of that sale, a percentage will go to the affiliate who intermediated the order.
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