2Checkout Customer Success Stories
ZoneAlarm - Consumer security solutions by Check Point Software Technologies
Improved Customer Experience and eCommerce Operations
"Our new digital commerce setup is helping us go to market faster and take the customer experience to a new level. We found in 2Checkout an integrated solution that offers advanced capabilities in every single area, starting with global payments with local options, marketing tools, subscription billing, and revenue recovery capabilities. We look forward to leveraging 2Checkout’s solution even further and grow our online channel," Dror Levy, Head of Consumer Sales, Check Point
About ZoneAlarm
Since 1997, ZoneAlarm has been the world’s leading solution to protect millions of PC users from all sorts of cyberattacks such as malware, ransomware, phishing, and identity theft. The company offers enterprise-grade protection to home PC users through their award-winning products.ZoneAlarm is the consumer brand of Check Point Software Technologies Inc. (NASDAQ: CHKP). With nearly 100 million downloads, ZoneAlarm protects PCs from viruses, spyware, hackers and identity theft. The award-winning Internet security product line is installed in consumer and small business PCs and mobile phones worldwide, protecting them from cyber threats.
More information on https://www.zonealarm.com/.
Project: ZoneAlarm Protects Global Revenue Through CRO Project
Download ZoneAlarmCase Study
Context & Objectives
The security software provider had been using a cart flow with a review page at a global level. However, the 2Checkout platform data for all vendors was showing that US, Germany, Canada, and the UK usually prefer a checkout flow without a review page. Since these countries are ZoneAlarm's top sellers, the objective was to test whether a customized cart flow for each country (with or without review page) would improve the conversion rate and RPV (revenue per visitor) while offering a seamless customer experience.
Solution & Results
The test proved that ZoneAlarm’s shoppers prefer the Control version, with a review page, in all countries.
Main benefits include:
- Prevention of signficant losses in revenue and conversion rates
- 8x return on their investment from the CRO Services.
Project: ZoneAlarm Improves Customer Experience and eCommerce Operations with 2Checkout
Download ZoneAlarmCase Study
Solution & Results
- Modern buying experience via an optimized, mobile responsive cart with deep localization capabilities;
- Early results include a 20% improvement in conversion rates for new acquisitions;
- User-friendly platform interface with a robust product catalog and promotions engine; cutting-edge subscription billing capabilities.