2Checkout Customer Success Stories
VS REVO Group - Utility Software Provider
Improved eCommerce Operations and Cart Performance
"Moving to 2Checkout was initially perceived as a means to get better and faster service for our eCommerce needs. Since working with the 2Checkout team, we realized that their monetization platform and services are an enabler for growth. Clearly, a beneficiary is our client base, that we can now serve in a seamless and modern way," Tihomir Yordanov, Digital Marketing Manager, VS REVO Group
About VS REVO Group
VS Revo Group Ltd., founded in 2007, is a software company that develops and manages various utility software products that streamline otherwise difficult processes for the average user. The group is best known for its Revo Uninstaller, a freeware-advanced uninstall utility. The VS Revo Group’s engineering team is recognized for its reliable and comprehensive new product development cycle, which includes assurance, testing, and debugging, as well as for its superior customer support.
More information on www.vsrevogroup.com.
Project: VS REVO Achieves Higher Conversion Rates by Switching to Convert Plus
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Context & Objectives
The software provider was looking to improve conversion rates and revenue per visitor on their website. The VS Revo team worked with Verifone’s CRO experts, who recommended making the switch from their current cart to a Convert Plus type of checkout.
Convert Plus helps merchants simplify the process of collecting payments from their customers, while offering them a straightforward and unique buying experience.
Solution & Results
The Verifone CRO team executed an optimization project on the VS Revo cart which included a 14-day test, globally, in all countries and languages. After two weeks, the 2-column Convert Plus template was seen to maximize both CR (+13% increase) and RPV (+16% increase) at 99% statistical significance, streamlining the checkout experience for their global customers.
Project: Enhanced Localization Brings Utility Revo Uninstaller Additional Revenue in Several Markets
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Context & Objectives
The software company started working with 2Checkout following a thorough selection process. With a successful deployment for the global site, VS REVO Group next wanted to tackle new emerging markets with a localization strategy in place.
Solution & Results
- Improved localization in specific markets and increases in sales: 17% in Brazil, 18% in Russia, and 34% in India;
- Fast support and execution;
Project: Utility software provider VS REVO Group Steps Up eCommerce Game with 2Checkout
Download VS REVO GroupCase Study
Context & Objectives
The software company was lacking agility with its previous eCommerce & payments provider – with the eCommerce operation suffering in several areas including cart performance, technical support or affiliate marketing. VS REVO Group decided to look for an alternative and eventually selected 2Checkout amongst several vendors. The selection criteria shortlisted 2Checkout, and the final decision was done based on an A/B testing campaign between VS REVO Group’ existing provider and 2Checkout’s solution.
Solution & Results
- 10% revenue uplift (estimated);
- 63% Improvement in cart conversion rate;
- Faster time to market;
- Improved efficiency in day-to-day operations;
- Fast support and execution.