2Checkout Customer Success Stories
Devart - Provider of Database Management Software and ALM Solutions
Boost in Cart Conversion Rate
"Together with Verifone's CRO Team, we performed two A/B tests that helped us find an optimized cart template and improve the checkout process for our customers. The CRO team was incredibly dedicated and responsive during the two tests, and they gave us thorough updates and suggestions on how to maximize the results", Anton Onufriienko, Chief Revenue Officer, Devart.
About Devart
Established in 1997, Devart is one of the top providers of database management software and ALM solutions for database servers as well as database management applications across the globe.
More information on www.devart.com.
Project: Devart Improves Conversion Rate and Customer Experience Through CRO Project
Download DevartCase Study
Context & Objectives
The software provider was looking to increase the conversion rate of the checkout page and improve the customer experience, so they partnered with Verifone's CRO Team to perform two A/B tests. The optimization project aimed to test Devart's current checkout page, consisting of a 1-column cart template, against a 3-column template.
Solution & Results
- Two distinct A/B test were implemented
- Variation 1 recorded an overall 7% increase in conversion rate
- Improved customer experience was seen