Conversion rate optimization can be a humbling experience.
You start with a hypothesis (your opinion on how to improve your website) and then run a test to see if you were right or wrong. There aren't too many professions that subject themselves to such quantifiable evaluation.
But there is good news for Marketers and eCommerce Managers: "surprising" test results often increase the conversion rate, and if a test does not beat the status quo, you have still learned a valuable insight about your customers. Knowing what moves the needle, and what does not, is the key to increasing revenue consistently quarter over quarter.
In this webinar, we explore the most insightful and sometimes surprising test results that often contradicted our idea of a "best practice".
Shannon MacLeod, Senior Director of Conversion Optimization at 2Checkout and Alhan Keser, Director of Optimization Strategy at WiderFunnel
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Share real examples of tests they have run on websites and shopping carts
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Demonstrate the value of a tested practice versus a best practice
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Provide tips on how to run a valid split test
Fill in the form on the right to receive a link to the recorded session and be inspired to increase your revenue by split-testing your site.
Also, please use #CROMyths hashtag to spread the word about this webinar on your social channels.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
